The Who's "exciting news" to be revealed early Friday morning

Written by on September 12, 2019

William Snyder/TrinifoldOne day after The Who teased that “exciting news [was] coming soon” via a post on the band’s official website and social media pages, they’ve revealed when that news will be announced.

Today, the British rock legends posted a new announcement on their socials that reads, simply, “Tomorrow. 8AM BST” — that’s 3 a.m. ET. The news is expected to be the details of The Who’s new studio album.

Attached to new post is a video montage like the one the band debuted on Wednesday, which features all of the covers of The Who’s studio albums — along with the image of a question mark that’s believed to be the cover of the forthcoming album.

The updated video also includes the time of the band’s impending announcement, “FRIDAY 13TH 08:00 BST.” It’s set to some instrumental music that’s apparently from one of the group’s new tunes.

As previously reported, Who guitarist Pete Townshend announced at the band’s September 1 concert at New York’s Madison Square Garden that their new album will be released around the middle of November and will include 11 or 12 songs.

During the current trek, the band has been playing two songs from the forthcoming record: “Hero Ground Zero” and another that will either be called “Ball and Chain” or “Big Cigars.”

Stay tuned for the big reveal.

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