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Robert Plant collects decades-old debt from famous UK music agent at honorary degree ceremony

Written by on July 18, 2019

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Courtesy of University of ExeterRobert Plant was at the U.K.’s University of Exeter this week for the presentation of an honorary degree to his old friend, famous British music agent Rod MacSween.

During the ceremony, MacSween settled a long overdue eight-pound debt he owed Plant for a concert he booked Robert to play decades ago. As he was receiving his degree, MacSween offered the Led Zeppelin legend a 10-pound note, which the singer came up on the stage to collect.

Plant then joked that the payment wasn’t enough, before telling his pal that it’d been “great sharing my adventures with you.”

MacSween studied chemistry and statistics at the University of Exeter, which is where he got his first experience working with music artists: He served as social secretary of the Students’ Guild in 1969. Among the acts he booked while at Exeter were Pink Floyd and Plant’s pre-Led Zeppelin group, Band of Joy.

After he graduated, MacSween worked at a number of major booking agencies before founding his own, ITB, in 1976. Among the many music stars he’s gone on to represent: Aerosmith, Black Sabbath, Def Leppard, Guns N’ Roses, KISS, Pearl Jam, Scorpions, Tool and The Who.

Discussing his achievements at the ceremony, MacSween said, “My work as an international music agent has brought me in contact with celebrated musicians and legendary bands, many of who I was in contact with early in my career.”

“Nourished by fierce loyalty and mutual trust these relationships have endured through the decades and I am deeply proud to represent some of the greatest musicians and artists in the world,” he added. “I love the music and I love working with the artists I represent, they have become like family.”

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